The principles of islamic marketing fills a gap in international business literature covering the aspects and values of islamic business thought. Both are essential in developing theconcept of islamic marketing. It presents islamic contributions to the field by referencing original sources and concepts that are often not easily available to researchers and practitioners alike. The marketing and islamic points of view morsy sahlaoui1, neji bouslama2 1department of multimedia it, higher institute of multimedia arts, manouba university, manouba, tunisia 2faculty of economics and management sciences, marketing research and. His research interests include islamic marketing, islamic branding, islamic. Ijimb lays the foundation for and advances islamic marketing as a new discipline. Furthermore, the integration of islamic marketing and contemporary marketing can be seen as a new perspective to address the upsurge of interest towards islamic marketing. It has been accepted for inclusion in this collection by an authorized administrator. Challenges in marketing of islamic banking products in. The second source comes from those which discuss islamic business ethics. Journal of islamic marketing read 483 articles with impact on researchgate, the professional network for scientists. This journal is a member of and subscribes to the principles of the committee on publication ethics.
Challenges and marketing strategies of halal products in malaysia dr. An islamic perspective 109 sake of the worldly gain, obeying wife other than mother, approaching friend and distancing father, making noise in mosques, when the sinner ones rule people and the leader is the lowest one, when a man is honored due to his mischief, when singer women and music is common. No doubt it is an emerging field and it will take a long time to realize its full potential. International journal of islamic marketing and business. Thus, this study discusses how marketing mix product, price, place and promotion influences customer satisfaction from islamic perspectives and why it is necessary for the consumers. Welcome to the international islamic marketing association iima, the organization at the forefront of the development of the theory and the humane practice of marketing in the muslim world and beyond.
Islamic marketing can be defined as the wisdom of satisfying the needs of customers through the good conduct of delivering halal wholesome, pure and lawful products and services with the mutual consent of both seller and buyer for the purpose of achieving material and spiritual wellbeing in the world here and hereafter and making consumers aware of it through the good. We bring together subject matter experts across every industry. Jima tackles the nuances associated with muslim consumption patterns, doing business in muslim markets, and targeting muslim. An international marketing strategy perspective on islamic marketing. Islamicmarkets advisory team works closely with firms, governments and academia across the islamic economy in providing advisory and consultancy services in relation to the establishment, promotion and regulation of islamic finance and financial technology fintech markets. Halal, islamic marketing, marketing strategy, social media. Abstract no significant work has been done on the subject of islamic marketing and for the same reason we cant even find a proper definition of it in any book or on any website. Pdf purpose the purpose of this paper is to encourage a critical dialogue within the realm of journal of islamic marketing. This article examines the role of islamic ethics in the marketing field. The first belongs to the ones which discuss islamic economics and islamic banking and finance. The effects of marketing mix on consumer satisfaction.
Two hypotheses were constructed accordingly and a questionnaire was constructed with several appropriate parameters using islamic brands and islamic marketing practices. Read islamic articles such as who is allah, who is muhammad, what is islam, quranic miracles, womens rights, the true religion of god, how to convert to islam, ramadan origin and fasting, learn how to pray, evidence islam is the truth, the benefits of islam, beliefs of islam, islamic worship and practice and the hereafter. In 20, after 50 years, there are about 400 islamic banks and institutions. Islamic finance in bangladesh islamic finance news. Toward a comprehensive understanding of islamic marketing. The author arham also relates the element of humanistic to a marketing term called. Pdf the founder of islamic marketing baker alserhan. For a sustained growth of the islamic finance industry, scholars and practitioners feel it is necessary to have separate acts for different segments of islamic finance like banks, insurance companies, nbfis and sukuk, etc.
Social media consumer behavior and marketing strategy. The convergence of religion, economic selfinterest and marketing. Purpose the purpose of this paper is to encourage a critical dialogue within the realm of journal of islamic marketing. It invites marketing scholars and practitioners working on various. For more information, please email email protected or visit the emerald marketing ejournals collection page. Halal on islamic marketing operations journal of small business. The role of islamic marketing ethics towards customer satisfaction aamir abbas, qasim ali nisar, mahmood a. The paper aims to conceptually exhibit modern marketing theory from an islamic perspective. Launched in 2010, journal of islamic marketing jima was the first journal dedicated to investigating marketings relationship with islam, in theory and practice, across muslim majority and minority geographies. Journal of islamic marketing is available as part of an online subscription to the emerald marketing ejournals collection.
Marketing problems are actually closely related to many reasons. Therefore, this article aims to identify the needs in applying islamic marketing attributes into firms marketing strategy and more specifically establish an understanding of 4ps via providing. This study aims to investigate the perceived role of the islamic medical care practice of muslim doctors in malaysian muslimfriendly private hospitals. Mandated to become the leader in the field, it provides the international marketing community with uptodate research on all aspects of islamic marketing and the islamic market. From the islamic context, the dimensions of ethics are numerous, farreaching and. The handbook of islamic marketing provides stateoftheart scholarship on the intersection of islam, consumption and marketing and lays out an agenda for future research.
Islamic business practices are evolving as new means of business are created. International journal of islamic marketing and branding. When delivering products and services, the companies are expected to act in accordance with accepted principles of ethics. A lot of research papers and journal articles have been published in. Pdf journal of islamic marketing aqma sha academia. Using the url or doi link below will ensure access to this page indefinitely. This study conducts a bibliographic and content analysis of articles published todate in the journal of islamic marketing and the international journal of islamic marketing and branding in order to assess the scope of coverage and topicsthemes. Journal of small business and entrepreneurship development. Apart from conventional marketing strategies, the islamic marketing strategies more focus on religious rules and ethics which do not exist in conventional marketing.
Marketing mix from islamic marketing perspective by anwar. Islamic marketing strategies in indonesia in the context of the reported shift. But, the first proper islamic bank is deemed to be the nasser social bank in 1971, again in egypt. The case of islamic marketing by paul sergius koku abstract. Iran in islamic banks is satisfied with the islamic financial services and products. Muslim tourists participating in halal tourism activities represent a valuable niche market for global tourism industry. Journal of islamic marketing rg journal impact rankings. Do religious beliefs help produce more ethical organizations and consumers. Launched in 2010, journal of islamic marketing jima was the first journal dedicated to investigating marketing s relationship with islam, in theory and practice, across muslim majority and minority geographies. The relationship between mncs marketing and islamic principles although the marketing unit is not the only unit having a major part in determining the success of companies, its key role cannot be assuredly denied. Theory and practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter.
The concept of business ethics in islamic perspective. Islamic marketing ethics and its impact on customer satisfaction 29 in banking institutions, the customer relation advisor cra is the most visible representative for. Allah pitchay, anwar, marketing mix from islamic marketing perspective. Malaysia today is a respectable islamic country, progressive and highly regarded by other islamic countries.
Islamic marketing strategics satisfy to customers based on the human values, marketing cultures, and islamic rules and regulations. It provides a framework and practical perspectives for understanding and implementing the islamic marketing code of conduct. The international journal of islamic marketing and business strategy ijimbs will identify and research the permissibility and viability of new innovation or ideas in the business world as it pertains to the muslim commun. Islamic marketing ethics and its impact on customer. In an era when there is an increased and renewed emphasis on teaching and learning business ethics, the highly pertinent question being raised is the role of faith and religious beliefs on business practices. This article aims to clarify the needs in forming theoretical framework for islamic marketing with focus on two things of firstly the accuracy of the available approach in islamic point of view and secondly the current situation of islamic marketing in terms of the concept, theory, model as well as the approach. Challenges and marketing strategies of halal products in. Jima tackles the nuances associated with muslim consumption patterns, doing business in muslim markets, and targeting muslim consumers. Theoretical framework for islamic marketing international journal. Moreover, the concept of 7ps of services marketing are needed to create viable strategies for meeting customer needs profitably in a stiff marketplace.
It is agreed that islamic banking started with a saving bank based on profit sharing in mit ghamr, egypt in 1963. For full functionality of researchgate it is necessary to enable javascript. In the certain population there are 65 womens are chosen randomly. An introductory study of small and medium enterprises smes. There is a need to fully explore islamic marketing since it brings a very good potential for the companies in the future. An international marketing strategy perspective on islamic.
What is islamic marketing global journals incorporation. In foundational texts, islamic ethics have their own marketing practice prescriptions, practices that are driven by a discipline which. Relations with the islamic world analysis paper no. Therefore, this article is divided into two focal things with the accuracy of the marketing approach through islamic perspective being the first and. In the muslim market, businesses are expected to operate in compliance with syariah or islamic principles, especially in conducting their marketing strategy. Journal of islamic marketing religiosity moderates the relationship between ego defensive function and attitude towards advertising shaizatulaqma kamalul. The effect of islamic work ethics on the performance of. Meet the editor of the journal of islamic marketing citation. Journal of islamic marketing jima was the first journal dedicated to investigating marketings relationship with islam, in theory and practice, across muslim majority and minority geographies. Islamic marketing ethics focus on the principles of equity, justice and value maximization for the welfare of society. The history of banking is as old as islam but the histoy of islamic banking is only half a century old. Hence, the practice of islamic branding as marketing strategies has been gaining considerable momentum in academic circles within the past few years, both within and outside of the islamic world, alserhan, 2010a. Focus on religious rules and ethics combine a valuemaximization concept with the principle of justice for the wider welfare of the society hassan et al.
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